Archive for October, 2011
Model Komunikasi Berasa dalam Periklanan (published at Journal of UltimArt, UMN)
Model Komunikasi Berasa dalam Iklan: Sebuah Kajian Mengenai Iklan Ambient Media Sebagai Salah Satu Bentuk Komunikasi Pemasaran Alternatif
Experiential Communication Model in Advertising: A Study of Ambient Media Ad as An Alternative Marketing Communication Form
by:
Bambang Sukma Wijaya
ABSTRACT
The unique characteristic of ambient media ad is on its ability to create synergy between message and message verification through consumer audience’s experience in a supporting situation so that they can feel the truth of the message. This type of communication is called Experiential Communication or Ambient Communication.
Key Words: Komunikasi Berasa, Iklan Ambient Media, Khalayak Konsumen
See the complete paper: Experiential Communication Model in Advertising: A Study of Ambient Media Ad
Experiential Communication Model in the Organizational Communication (published at Journal of Komunika, LIPI)
Experiential Communication Model in the Organizational Communication: A Study of Persuasive Technique in order to Gain Audience’s Trust
by
Bambang Sukma Wijaya
ABSTRACT
Persuasive communication holds a vital role within an organization. By means of a good persuasive communication, audience’s trust can be obtained and all elements within the organization can involve actively and productively in order to achieve the objectives of the organization. The problem is, to obtain audience’s trust or the message recipient’s trust is not easy. As a matter of fact, trust is the core of persuasion. Therefore, through the learning of persuasive communication within the organization, the author offers a new concept of communication model, namely Komunikasi Berasa or Experiential Communication Model. Through the Experiential Communication Model, message recipients are not only capturing and understanding the gist of the delivered message, but are also directly experiencing the truth from the meaning of message. Consequently, communicator will not speak worthlessly, but directly proves the correctness of his words.
Key words: Experiential Communication, Organization, Persuasive Communication, Audience’s Trust
See the complete paper: Experiential Communication Model in the Organizational Communication
