Model Komunikasi Berasa dalam Iklan: Sebuah Kajian Mengenai Iklan Ambient Media Sebagai Salah Satu Bentuk Komunikasi Pemasaran Alternatif
Experiential Communication Model in Advertising: A Study of Ambient Media Ad as An Alternative Marketing Communication Form
by:
Bambang Sukma Wijaya
ABSTRACT
The unique characteristic of ambient media ad is on its ability to create synergy between message and message verification through consumer audience’s experience in a supporting situation so that they can feel the truth of the message. This type of communication is called Experiential Communication or Ambient Communication.
Key Words: Komunikasi Berasa, Iklan Ambient Media, Khalayak Konsumen
See the complete paper: Experiential Communication Model in Advertising: A Study of Ambient Media Ad
