Title: The Voices of Consumers
Author: Bambang Sukma Wijaya
Publisher: BookSoWow! Publishing
2011
1st edition
150 pages
Book Paper
Soft Cover
Why should we listen to the voice of consumers?
It is becoming a major concern of marketers today, especially in the era of fierce competition, in which all brands compete to ‘get’ eyes and hearts of consumers. The only way to win this competition is the more sensitive in listening to the sound of minds and hearts of consumers to gain consumer insights.
This book contains the articles from a research about Telco’s consumer insights in Indonesia that can inspire you to get better understanding and closer to your consumers.
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